6 Online Women Owned Businesses Thriving in 2022
Owning a successful online business used to be a distant fantasy — something that only happened if you were either very wealthy or very lucky. But business norms and opportunities are changing. It’s now possible for more and more online women owned businesses to dominate more of the marketplace.
For some, the appeal of running an online business from home is the ability to set your own hours and be your own boss. For others, it is the flexibility to take care of your children while still bringing in an income. There’s also the appeal of not having to commute to an office every day.
From consulting and eCommerce to virtual tutoring, there are so many ways for women who want to become entrepreneurs to create an online business. Plenty of women earn a full-time income by working from home — and many on this list are pulling in six figures or more.
I hope that by looking at some tangible examples of women who turned their dream into reality, you’ll feel inspired to do the same. So here are six examples of online women owned businesses that are thriving so far this year!
6 Stellar Examples of Online Women Owned Businesses
1. Partake Foods — Niche Ecommerce
Denise Woodward is the founder of Partake Foods. Her small online business sells gluten-free, vegan, non-GMO cookies free of the top allergens. For Woodward, starting her own business was a matter of necessity.
After discovering her daughter’s severe food allergies, she struggled to find tasty allergen-free baked goods. So she did what any devoted mother would do. She experimented tirelessly with recipes until she found one that won her daughter’s stamp of approval. And that’s when she began Partake Foods.
Woodward’s journey was not without its challenges. She faced over 80 rejections from investors before nabbing a multi-million dollar deal with Jay-Z. But she persevered. Today, Partake Foods is a thriving business. Woodward is proof that online women owned businesses can be successful, no matter how challenging the journey. Niche Ecommerce is booming, and it’s easy to get started — especially with platforms like Etsy where anyone can become a seller.
2. Amy Vernon — Consulting
Amy Vernon has turned herself into one of the most influential women in tech. She’s an expert on navigating the social web, and she’s used her expertise to launch a successful consulting business. Vernon offers consulting services for all things social media. From building a social media following to using social media to drive sales, she does it all. Best of all? It’s all done from the comfort of her own home.
Her business took off quickly. She soon became a sought-after guest lecturer on the subject of social media use in traditional media industries. Today, Vernon’s story serves as an inspiration for women owned businesses everywhere.
3. Vanity Claire — Web Design
There are many women owned businesses out there, but few are as edgy and unique as F. Claire Baxter’s. Her web design and branding company Vanity Claire (a cute play on words paralleling the pop culture magazine Vanity Fair). Baxter has years of experience working in the industry. Her time working for big agencies and name brands gave her the skills she needed to succeed on her own.
Baxter is an excellent example of what it means to be a strong, independent woman in business. She took her years of experience and used them to create a successful brand that reflects her unique personality and style.
Her overall tone and page design are much edgier than anything an agency would allow, so it makes sense that she decided to go rogue and do her own thing. This entrepreneur is proof that sometimes the best women owned businesses are created by staying true to yourself.
4. Wild Spirit Co — Copywriting
Cass Lane turned her love of words into a successful copywriting business. Copywriting is an excellent starter business because it requires very little overhead and it can be done entirely from home.
As a self-described “word-wooer,” Lane has a knack for making other businesses sound compelling. Her website is the perfect reflection of her personality and creativity. One look at her page and you’ll think, “she looks like fun to work with!” Copywriting is a smart online business idea for women who want to work from home. What could be better than setting your own hours and working from your couch in your PJs?
5. A Healthy Slice of Life — Blogging
For Brittany Dixon, turning her love of healthy living and family into an online blogging business was a natural progression. As a former health coach, Dixon saw the need for a virtual space where women could connect and find resources on intentional living. Her blog, A Healthy Slice of Life, offers articles on topics that appeal to moms everywhere. From recipes and parenting to homeschooling curriculum, she does it all.
What’s more, Dixon makes money through her blog shop. She sells various sponsored products and engages in affiliate marketing. This allows her to work from home and homeschool her children – the best of both worlds!
6. Black Girl Tutors — Virtual Tutoring
Before she started Black Girl Tutors, Georgia Swan-Ambrose was a Special Education Teacher for six years. When Covid hit and forced parents and students into virtual learning, Swan-Ambrose saw an opportunity. She already had educational expertise and knew there was a high demand for additional support in math and reading.
That’s why she created Black Girl Tutors. Her business is a virtual tutoring service that caters to students of all skill levels to improve their grades and confidence. Swan-Ambrose’s business idea is brilliant. She managed to combine her existing skillset with a service in high-demand.
Final Thoughts
Interested in starting your own online business? We love to hear it!
If you dream of building your first business but aren’t sure what step to take next, check our best-selling resource, The Playbook: Guide to Following Your Dreams. Written by a successful woman business owner (who happens to also be a busy mom!), this beginner level tool is easy to read and apply. Designed especially with the needs of busy women in mind, The Playbook will launch you into action while you learn to invest in yourself and your dreams FIRST.
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